LA is 50% Latino: Where Is That Reflection in the 2028 Olympics Aesthetic?
Los Angeles County is 49% Latino. Nearly half the population.Yet early promotional spots and opening ceremony previews for the 2028 games present a much narrower portrayal of the city, with Latino communities rarely centered in the visual narrative. When almost half of a region’s residents are Latino, that reality should be visible on the global stage. The 2028 Summer Olympics will introduce Los Angeles to billions of viewers worldwide. The question is simple: Will the world see the real LA?
Take Action
Share the facts. Ask publicly: Where is Latino LA in the 2028 aesthetic?
Tag the Decision-Makers
Call on LA28 and partner brands to reflect the city as it truly is.
Highlight Latino artists, small businesses, athletes, and creatives who define LA’s culture. If LA is nearly half Latino, the Olympic stage should reflect it. Not symbolically. Not peripherally. But authentically.
Let’s make it visible.
The 5% Remittance Tax: What It Is, and Why It Must Be Stopped
The proposed 5% remittance tax is a policy that would place a 5% fee on money sent from the United States to family members and loved ones abroad. Remittances are a critical financial lifeline for millions of families, funding essential needs like housing, education, medicine, and food.
Under this proposal, individuals sending money internationally would be required to pay a 5% surcharge at the point of transfer.
Far from strengthening the U.S. economy, the 5% remittance tax could do real harm:
- This tax doesn't stop families from sending money home, it just makes it more expensive. When families have to spend more to send money abroad, they won’t stop supporting their families. They’ll just have less to spend.
- The remittance tax disproportionately affects immigrants and Latino communities. And Latino communities, in particular, drive a significant share of U.S. consumer spending. When their disposable income shrinks, the ripple effects hit local businesses and weakens the broader economy.
A real understanding of the Latino cohort is essential to shaping smart policy, one that supports economic growth and respects the contributions of this hard-working population.
Stop the 5% Remittance Tax.
SCRIPT: Calling Congress
Hello, my name is [Your Name], and I'm a constituent from [Your City, State].
I'm calling to strongly oppose any proposal to impose a 5% tax on remittances-money that individuals send to family members abroad. Optional: / send money to Family Member] in [Country).
This kind of tax would unfairly target immigrant and Latino communities who already contribute billions to the U.S. economy. People send remittances to help their families survive. Taxing those transfers would hurt families and reduce consumer spending here at home.
I'm asking [Representative/Senator Name] to publicly oppose any legislation that includes a remittance tax.
Will they take a stand against this?
Thank you for your time-please pass my message along to [Representative/Senator Name].
SUPPORTING LATINO STORIES MATTERS, MORE THAN YOU THINK
Meet Luna: an animated, high-energy project about a fearless young Latina who races Formula 1 cars. But this isn't just a racing movie. It's a powerful story of resilience, family, and breaking barriers. The 20-second trailer offers just a glimpse. With your support, we can help bring the full feature to life.
Latinos are the backbone of the U.S. economy and a driving force in culture,yet Hollywood continues to sideline our stories. The few Latino-led films that have made it to the big screen? They've proven themselves at the box office, showing that these stories aren’t just important, they’re lucrative.
Luna, created by Jeff Valdez of New Cadence Productions, is more than a movie. It’s a bold statement: Latino stories deserve the spotlight.
Watch the trailer. Share it. Help push Luna forward.
What we choose to support doesn’t just reflect culture, it shapes it.
